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The Scandi System - Mens Edition

The Scandi System - Mens Edition

£29.00 GBP
£29.00 GBP
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Taxes included.

Over the course of a year, we studied more than 400 street-style looks in Copenhagen to uncover a simple formula anyone can apply to look effortlessly stylish.


Most of us put a lot of thought into how we dress, but it still never comes together. In Copenhagen they barely seem to try, and look better than everyone. The difference isn’t taste or money. It’s a formula - and we found it. Over the course of a year, we studied over 400 outfits on the streets of Copenhagen, and logged every one. The result - The Scandi System. A system that is easily remembered, and easily applied. We wish we knew sooner. 

Inside:

  • The six rules: palette, proportion, fit, pattern, the long coat, shoes
  • The formula behind every outfit, plus a 60-second method for getting dressed
  • Pairing grids for what goes with what
  • The 15 pieces to own, in the order to buy them
  • 15 outfits to copy
  • The wardrobe audit: keep it, fix it, or let it go
  • A four-week plan and a one-page cheat sheet

Format: instant PDF download. Works on phone, tablet and laptop, and you can print it.
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The Outfit Formula

we found the fix.

Most men put real effort into how they dress — and it still never comes together. Copenhagen men barely seem to try, and look better than everyone. So we spent a year on the streets of Copenhagen, logged 400 outfits, and found that almost all of them follow the same handful of rules. The Outfit Formula is those rules, written down: a 26-page guide with the exact colours, proportions and fit, the 15 pieces to own and the order to buy them, 15 outfits to copy, and a simple audit for what to keep and what to let go. No trends, no guesswork, no new wardrobe every season. Read it once, and you'll never wonder what goes together again.

Sound familiar?

all that effort. still not right.

What most men own

What Copenhagen men wear

Logo tees and graphic hoodies

Tapered jeans

Tops hanging past the hip

Ten colours that don't match

Chunky running trainers

A puffer all winter

The answers are in the guide. Get the formula ↑